Fashion and cryptocurrency: Russian super model presents her own cryptocurrency
Representatives of the fashion industry decided not to lag behind modern trends, namely popular cryptocurrencies. Model Nataly Vodyanova was among the first to enter the cryptocurrency market. She created a mobile app called Elbi and its inner cryptocurrency LoveCoins.
Using the app, you can transfer funds to specific charity funds receiving the cryptocurrency in return, with which you will be able to buy brand clothes later.
The first partners involve Givenchy, Dior, Fendi, and Christian Louboutin.
Developers of the app note that such a format will help to attract charity investments as people will have special motivation. Using the ElbiDrop feature, users will be able to compete for unique clothes from well-known brands within a 24-hour period. The person that gains the largest amount in the cryptocurrency wins.
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